Discover Divine’s White Chocolate with Strawberries – a sublime new 100g bar from the UK’s leading Fairtrade chocolate company. Prolong that summery feeling by indulging in Divine’s smooth new bar which has been inspired by that quintessential taste of high summer - strawberries & cream. Divine is launching the White Chocolate with Strawberries bar as part of its 10th Birthday celebrations and it will initially be available at Oxfam stores nationwide and to purchase online at www.ethicalsuperstore.com and www.traidcraftshop.co.uk from July (RRP £1.49).
This delicious new addition to the Divine 100g range comes elegantly packaged in a pink, cream and gold wrapper, adorned with the Adinkra symbols of West Africa in celebration of Divine’s Ghanaian heritage. The bar carries the Fairtrade Mark which guarantees a fair deal for the cocoa farmers in Ghana who belong to the Kuapa Kokoo farmers’ co-operative. Divine’s ethical credentials go one step further than this because the Kuapa Kokoo co-operative also co-owns Divine, meaning the farmers share in Divine’s profits too.
The smooth white chocolate is made from the creamiest cocoa butter enveloping crunchy pieces of strawberry crisp. As with the entire Divine range all the ingredients are natural and real strawberries are used to flavour the bar. Read the review in the New Consumer.
Divine’s White Chocolate with Strawberries is made with only the finest cocoa butter from smallholder farmers in Ghana. 45,000 farmers across the country who belong to the Kuapa Kokoo co-operative supply all Divine’s high quality cocoa and cocoa butter and because the entire Divine range is Fairtrade certified, they are guaranteed a fairer and more empowering deal. As the farmers also own a 45% stake in the company this means they contribute to the running of the company and share in the company’s profits.
The Divine product range is continually growing and with the addition of White Chocolate with Strawberries, now includes nine flavours of 100g bar, a bakery range of mini muffins, cookies and brownies, After Dinner Mints and seasonal goods. The full range is available in Oxfam stores and www.ethicalsuperstore.com and a selection of the range is available from all major supermarkets and independent stores nationwide.
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Please contact Charlotte Borger or Rosanna Mayhew on 0207 378 6550 or charlotte@divinechocolate.com / rosanna@divinechocolate.com for images and more information.
Editors Notes:
• For more details about the Divine range of Fairtrade chocolate and the story of Divine and Kuapa Kokoo visit www.divinechocolate.com
• For sales and stockist enquiries contact alistair@divinechocolate.com or find more details on www.divinechocolate.com
• Divine Chocolate Ltd is co-owned by Kuapa Kokoo, a co-operative of 45000 cocoa farmers in Ghana who grow the Fairtrade beans for Divine and Dubble, and who share in the profits.
• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future
• Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping’s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector.
• The UK chocolate market alone is worth approximately £3.4 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.