18 November 2008
Not too late to bag your heavenly Divine Advent Calendar!
With 1st December rapidly approaching don’t miss out on Divine’s gorgeous Advent Calendars – now with milk or dark chocolate.
• Milk Chocolate Calendar RRP £3.75 from Waitrose, Oxfam, and Ethical Superstore.
• Dark Advent Calendar RRP £3.75 from Ethical Superstore.
Choose Divine for your Advent Calendar this year and not only will you get a beautifully illustrated design filled with gorgeous Divine chocolate hearts, but also a guarantee that the cocoa farmers in Ghana have received a fair price.
Divine Chocolate is the UK’s leading farmer-owned Fairtrade chocolate brand and has some fabulous new editions to its Christmas product range including the very first dark chocolate Fairtrade calendar on the market! So for all those who asked us for a Calendar with our acclaimed 70% dark chocolate inside – we listened and here it is! And for all milk chocolate fans the original version is still as delicious as ever.
Both the dark and milk chocolate calendars feature a richly-coloured illustration based around the nativity story and inspired by the bustling market in Kumasi – the biggest open air market in West Africa. The Christmas tree at the heart of the market scene is decorated with golden Adinkra symbols, the traditional emblems of West Africa, and their meanings are explained on the reverse of the calendar. The illustration was designed by Helen Mills and comes in a brown version for the milk chocolate calendar and a black version for the dark chocolate calendar. Behind each window is a heart shaped piece of Divine chocolate – and with two flavour options to choose from, both milk and dark chocolate fans will be content!
With today’s discerning consumer looking for both high quality products and genuine ethical credibility, they need look no further than Divine. Divine has also chosen not to wrap the Calendars in an extra cellophane layer this year to reduce waste.
Divine Chocolate is made using only the finest cocoa beans from smallholder farmers in Ghana. 45,000 farmers across the country, who belong to the Kuapa Kokoo co-operative, supply all Divine’s high quality cocoa and cocoa butter and because the entire Divine range is Fairtrade certified, they are guaranteed a fairer and more empowering deal. As the farmers also own a 45% stake in the business this means they have an influence on the running of the company and share in the profits.
Ends
Please contact Charlotte Borger or Rosanna Mayhew on 0207 378 6550 for images and more information.
Editors Notes:
• For more details about the Divine range of Fairtrade chocolate and the story of Divine and Kuapa Kokoo visit www.divinechocolate.com
• For sales and stockist enquiries contact Alistair.
• Divine Chocolate Ltd is co-owned by Kuapa Kokoo, a co-operative of 45000 cocoa farmers in Ghana who grow the Fairtrade beans for Divine and Dubble, and who share in the profits.
• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future
• Divine Chocolate has won a number of prestigious awards. These include Observer Best Ethical Business 2008, Good Housekeeping’s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector.
• The UK chocolate market alone is worth approximately £3.4 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.