19 March 2009
Divine launches a luxurious Milk Chocolate Easter Egg with Marc de Champagne Truffles
Chocolate is a delicious part of celebrating Easter – and now that chocolate celebration can be even more Divine! Divine Chocolate, the Fairtrade company co-owned by cocoa farmers, is launching a gorgeous new addition to its tempting Easter range. The Milk Chocolate Easter Egg with 6 Hand Finished Milk Chocolate Marc de Champagne Truffles (RRP £9.99, 240g) makes the ideal gift for your nearest and dearest this Easter. It will initially be available from Oxfam stores across the country and selected Trago Mills stores, online from the brand new Divine Chocolate Shop.
Divine Chocolate, the heavenly chocolate with a heart, is launching the sophisticated Milk Chocolate Easter Egg with Champagne Truffles for those chocolate lovers looking for both high quality products and ethical credentials they can trust. As with all Divine products, the egg is Fairtrade certified, made using only the finest cocoa beans and cocoa butter from farmers in Ghana who belong to the Kuapa Kokoo co-operative. And because the farmers also own a 45% stake in Divine Chocolate, it means they contribute to the running of the company and share in Divine profits, so you can rest assured that Divine truly is the chocolate that makes everyone feel good.
The Milk Chocolate Easter Egg with Marc de Champagne Truffles comes beautifully packaged in gold foil topped with a chocolate-brown ribbon and sitting in a powder blue case. The box pays homage to Divine’s Ghanaian heritage – it is stunningly adorned with traditional West African motifs called Adinkra symbols, the meanings of which are explained on the side of the box. The milk chocolate egg uses only the very finest cocoa beans handpicked by smallholder farmers in Ghana and uses entirely natural ingredients, giving a particularly smooth and creamy texture to the chocolate. Enclosed in a delightful gold box below the egg itself sit six hand finished milk chocolate truffles with a chocolate champagne ganache making this the stylish Fairtrade choice for Easter.
The new milk chocolate egg joins Divine’s other much-loved Easter products so you’re guaranteed to find an Easter gift idea to suit all ages and tastes. And by visiting Divine Chocolate Shop you’ll discover some delightful Easter gift combinations that you won’t find anywhere else.
• The Divine Milk Chocolate Egg with Divine mini milk chocolate gold-wrapped eggs (225g) comes in an elegant chocolatey brown box decorated all over with gold Adinkra symbols. RRP £4.99 from Waitrose, Morrisons, and online at the Divine Chocolate Shop and Ethical Superstore.
• The Dark Divine Easter Egg with Brazil Nuts coated in dark chocolate (RRP £4.99, 180g) features Divine’s critically acclaimed 70% dark chocolate and will be available from Waitrose, Morrisons and online at Ethical Superstore.
• Divine mini gold foil wrapped milk chocolate eggs have always been a must for Easter egg hunts and treats for Easter bunnies. They are available in 200g bags or for even more gift appeal, a chic handbag pack.
o Divine Mini Milk Chocolate Eggs: RRP £3.49 from Waitrose, Booths, Oxfam, and www.ethicalsuperstore.com
o Divine Mini Egg Handbag: RRP £3.00 from Waitrose, Oxfam and Ethical Superstore.
• For those with a taste for the darker treats in life the Dark Divine Mini Eggs are heavenly little mouthfuls of Divine’s 70% dark chocolate, just as suited to sharing, hiding, hunting, and to decorating the table. RRP £3.49 from Waitrose, Booths, Oxfam and Ethical Superstore.
Don’t forget to visit the Divine Chocolate Shop where you’ll be able to buy unique gift combinations of all the above.
Ends
If you would like samples or images of any of the Easter range please contact Rosanna Mayhew on 0207 378 6550.
Editors Notes:
• For more details about the Divine range of Fairtrade chocolate and the story of Divine and Kuapa Kokoo visit www.divinechocolate.com
• For sales and stockist enquiries contact alistair@divinechocolate.com or find more details on www.divinechocolate.com
• Divine Chocolate Ltd is co-owned by Kuapa Kokoo, a co-operative of 45,000 cocoa farmers in Ghana who grow the Fairtrade beans for Divine and Dubble, and who share in the profits.
• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future.
• Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping’s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector. Divine recently won Best Ethical Business at The Observer Ethical Awards 2008.
• The UK chocolate market alone is worth approximately £3.4 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.