13 July 2009
Divine, the only Fairtrade chocolate co-owned by farmers, is getting into the summer mood with its first appearance at Ben & Jerry’s Sundae festival on London’s Clapham Common on 25th & 26th July. Join Divine there for a laid back day of fun, or give your own alfresco summer gathering the quintessential taste of summer with the perfect compliment of white chocolate and strawberries, a Fairtrade picnic kit, and recipes for relaxed outdoor eating (cool ice-creams, chic cupcakes & even some hip chocolate cocktails).
Summer chocolate from Divine.
The latest edition to the Divine chocolate bar range, Divine White Chocolate with Strawberries captures the classic taste of summer strawberries & cream. It’s been a knockout success in the chocolate shop at Liberty’s – London’s most upmarket department store. Also stocked at Oxfam shops nationwide and online at the Divine Chocolate Shop and at Ethical Superstore. The 100g bar retails at £1.59 and is beautifully packaged in a pink, cream and gold wrapper, adorned with traditional West African symbols in honour of the company’s Ghanaian ownership. Crunchy pieces of strawberry crisp are surrounded by smooth white chocolate which is made using real cocoa butter grown by members of the farmers’ co-operative in Ghana that owns 45% of the company. This bar makes the perfect finale for all those summer festivals, garden parties, picnics and camping trips. It is suitable for vegetarians and is certified Kosher.
Summer recipes from Divine
Why not complete your outdoor meal on a high note by whipping up a heavenly Divine creation?
Perfect for a picnic or a party these Really Rich Cupcakes designed exclusively for Divine by chocolate expert and the late Queen Mothers’ private chef Linda Collister, are sure to impress. They are made with Divine’s critically acclaimed 70% Dark Chocolate, with sour cream ensuring they are particularly moist and light. Full recipe.
The Divinitini Cocktail is made with Grand Marnier, vodka and Divine Milk Chocolate and has been designed by chic London hotel The Sanderson. If you can’t make it to their exclusive Purple Bar then you can make your own at home. Full recipe.
These recipes are just two of many from the Divine cookbook Divine Heavenly Chocolate Recipes with a Heart by Linda Collister. Please contact Rosanna for full recipes and images.
Summer events with Divine
Divine will be exhibiting at some of the country’s favourite family events this summer. Divine is working with The Big Lunch – a brand new event which sees a series of street parties across the UK on 19th July. Also new this year Divine is exhibiting at Ben & Jerry’s Sundae on London’s Clapham Common on 25th & 26th July.
Divine will be at Greenbelt again this August. The leading arts and faith festival takes place in Cheltenham from 28th-31st August. Divine has partnered with Christian Aid (who helped set up Divine 10 years ago) and will be hosting a Divine café, complete with chocolate fountain, in the Christian Aid tent.
A Fairtrade picnic hamper from Divine
Divine has teamed up with other Fairtrade brands to offer you a
Jute picnic bag full of Fairtrade goodies including Divine chocs, Traidcraft brazil nut cookies, Fruit Passion orange juice, Equal Exchange cashew nuts, Equality wine. The Big Lunch Fair Trade Hamper is just the ticket for family outings – it takes away the hard work by creating your picnic for you (all you need to add are the sandwiches!). Buy from Ethical Superstore for a special offer price of £20 while stocks last (RRP £25.53).
Divine did you know?
Did you know that as well as receiving a Fairtrade price for their cocoa, the 45,000 cocoa farmers who make up Kuapa Kokoo own 45% of the business? By owning almost half the company, they share in Divine’s profits as well as contributing to the running of their very own chocolate company in the UK and US.
The farmers are from villages all across the cocoa-growing regions of Ghana. They take great care in growing, harvesting, fermenting and drying the cocoa beans. The best cocoa and only real cocoa butter is used to make Divine, giving a truly heavenly chocolate experience.
Ends.
Please contact Rosanna Mayhew on 0207 378 6550 for images and more information.
Editors Notes:
• For sales and stockist enquiries contact Alistair
• Divine Chocolate Ltd is co-owned by Kuapa Kokoo, a co-operative of 45000 cocoa farmers in Ghana who grow the Fairtrade beans for Divine and Dubble, and who share in the profits.
• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future
• Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping’s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector and The Observer Best Ethical Business 2008.
• The UK chocolate market alone is worth approximately £3.4 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.