13 August 2009
Divine is delighted to introduce two fabulous new flavours. Divine is always experimenting to find perfect combinations with their delicious all-natural chocolate, and the latest creations are Dark Chocolate with Raspberries (100g) and Butterscotch Milk Chocolate (45g). Both new products will hit the shelves from the start of September!
New to the 100g bar range is Divine Dark with Raspberries, a rich 70% chocolate contrasted with the fruity tartness of real raspberries, available from Waitrose stores nationwide (and online through Ocado, Liberty in London, Ethical Superstore, and the Divine Chocolate Shop at an RRP of £1.69.
New to the Divine 45g range is Butterscotch Milk Chocolate, a chunky snack-size bar of creamy milk chocolate studded with crunchy toffee pieces, available online at the Divine Chocolate Shop and Ethical Superstore at an RRP of 80p.
Charlotte Borger of Divine Chocolate says:”We love sampling new flavour combinations with Divine Chocolate – and we think these two new bars are exceptional! They are great additions to our growing range – and we think they will be a big hit with chocolate lovers.”
Divine is the UK’s leading Fairtrade chocolate brand and is the choice for chocolate lovers who are looking for high quality products and ethical credentials they can really trust. Every Divine product is Fairtrade certified, grown by a 45,000 farmers in Ghana who belong to the Kuapa Kokoo co-operative. And because the co-operative owns 45% of the company, the farmers share in Divine profits as well as being instrumental in the running of their very own chocolate company. So you can rest assured that Divine truly is the chocolate that makes everybody feel good.
The smallholder farmers who grow the cocoa for Divine take particular care in growing, harvesting, fermenting, and drying the beans. The best cocoa beans and only real cocoa butter from the cocoa crop is used and entirely natural ingredients (and also Fairtrade where available) are used to flavour the chocolate, giving a truly heavenly chocolate experience.
The 70% Dark with Raspberries will be the tenth flavour to make up the 100g bar range. It combines the sumptuous combination of Divine’s critically acclaimed 70% dark* chocolate with real raspberry pieces.
As with all Divine products, the bar is free from artificial flavourings, colourings and preservatives. It is dairy free (made in a factory where dairy products are made), suitable for vegetarians and vegans, and is Kosher certified. Available from Waitrose stores nationwide & online through Ocado and at London’s most prestigious department store Liberty at an RRP of £1.69. Also available online at the Divine Chocolate Shop and Ethical Superstore.
The new Butterscotch Milk Chocolate bar is an exciting addition to Divine’s 45g range (which also includes 70% Dark, Milk, Orange Milk & White chocolate). It’s a chunky shape making it a deliciously luxurious treat for busy people on the go. Smooth and creamy milk chocolate is combined with little pieces of crunchy toffee. Made with Fairtrade sugar and Fairtrade vanilla (real vanilla not vanilla flavouring) from India. As with all Divine products, the bar is free from artificial flavourings, colourings and preservatives. It is suitable for vegetarians and is Kosher certified. Available from the Divine Chocolate Shop, Ethical Sueprstore and Traidcraft at an RRP of 80p.
A Divine product is easy to spot on the shop shelf because, in celebration of the company’s Ghanaian ownership, it comes beautifully packaged in traditional West African motifs called Adinkra symbols, each of which carry their own meaning.
For more information on the full Divine range of 100g and 45g bars, gift chocolates, baking ingredients and seasonal products visit Products. To buy the two new bars online (from September onwards) as well as some delightful gift combinations you won’t find anywhere else visit The Divine Chocolate Shop.
* - Revered chocolate expert and founder member of the Academy of Chocolate Sara Jayne-Stanes on Divine 70% Dark: “a mouthful of intense, very smooth, delectable chocolate … Divine is in a league of its own”.
- Charles Campion, Food Critic, The Independent: “…for a really good balance between price and performance look out for Divine’s Fairtrade 70% dark chocolate – very fruity, with a good texture and a long finish”.
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Please contact Rosanna Mayhew on 0207 378 6550 for images and more information.
Editors Notes:
• Sign up to the Divine newsletter so you don’t miss out on Divine news. You can also read our blog and follow us on Twitter.
• For sales and stockist enquiries contact Alistair
• Divine Chocolate Ltd is co-owned by Kuapa Kokoo, a co-operative of 45,000 cocoa farmers in Ghana who grow the Fairtrade beans for Divine and Dubble, and who share in the profits. "If you can't hear the farmer's voice in everything you do, then what you are doing is wrong" (Dame Anita Roddick, Founder of The Body Shop and Human Rights Activist)
• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future.
• Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping’s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector. Divine recently won Best Ethical Business at The Observer Ethical Awards 2008.
• The UK chocolate market alone is worth approximately £3.4 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.