07 September 2009
Divine, the only Fairtrade chocolate company co-owned by farmers, is introducing some fabulous new additions to its Christmas range. New this year are some gorgeously festive treats available at Waitrose: Dark and Milk Chocolate Foiled Balls and a Gift Box of dark, milk and white chocolate bars. And back by huge consumer demand are the milk and dark chocolate advent calendars. From 1st - 10th December there is FREE DELIVERY at the Divine Chocolate Shop: www.divinechocolateshop.com where Divine’s Christmas product range, as well as Divine hampers and gift-sets, are available online. Read on for more details and make Divine the one-stop-shop for giving, sharing, celebrating and indulging this festive season – there is something to appeal to all ages and tastes.
The smallholder farmers who grow the cocoa for Divine take particular care in growing, harvesting, fermenting, and drying the beans. The best cocoa beans and only real cocoa butter from the cocoa crop is used and entirely natural ingredients (and also Fairtrade where available) are used to flavour the chocolate, giving a truly heavenly chocolate experience.
Illustrations © by stephenwaterhouse.com 2009
The smooth Milk Chocolate Foiled Balls come in a vibrant green cathedral pack decorated with falling snowflakes and image of mother & child around a Christmas tree. Made with Fairtrade sugar from Malawi and Fairtrade vanilla (real vanilla not vanilla flavouring) from India. As with all Divine products, the chocolates are free from artificial flavourings, colourings and preservatives. 100g pack available from Waitrose at £3.25; suitable for vegetarians.
The creamy rich Dark Chocolate Foiled Balls come in a midnight blue cathedral pack decorated with an image of the three wise men. Made with Divine’s critically acclaimed (see Editors’ Notes) 70% dark chocolate. Dairy free (but made in a factory where dairy products are made), suitable for vegetarians and vegans. 100g pack available from Waitrose at £3.25.
Also brand new for Christmas 2009 is a lovely little Gift Box containing a snack-sized (45g) bar of milk, dark and white chocolate. Delightfully packaged with a Christmassy scene, the bars themselves are wrapped in the Divine livery – decorated with traditional West African motifs called Adinkra symbols, each of which carry their own meaning. Available from Waitrose and Liberty at £2.99.
Bestselling advent calendars are back again this year
The Milk Chocolate Advent Calendar depicts an enchanting festive scene decorated with cocoa farmers from Ghana, sugar farmers from Malawi, vanilla farmers from India and Uganda, and dairy farmers in Europe, all of whom contribute to making a Divine bar of chocolate. A charming nativity scene is shown below this and on the reverse of the calendar is told the story of how Kuapa Kokoo farmers in Ghana lovingly harvest and prepare the cocoa that goes into making the chocolate found in the calendar itself.
The Dark Chocolate Advent Calendar is the very first dark chocolate Fairtrade advent calendar on the market and features a richly-coloured scene inspired by the bustling market in Kumasi and the nativity story. The Christmas tree at the heart of the market scene is decorated with golden Adinkra symbols whose meanings are explained on the reverse of the calendar. Behind each window is a heart shaped piece of Divine chocolate. RRP £3.75 from the Divine Chocolate Shop and Ethical Superstore.
A gift option for the adults, the Dark & Milk Chocolate Mini Bars contain six slim (14g) milk chocolate bars and six dark bars packed in a sophisticated display case. Suitable for vegetarians and available from the Divine Chocolate Shop and Ethical Superstore at an RRP of £4.99.
Another seasonal favourite are Divine’s milk chocolate Gold Coins which are available from Lakeland, Oxfam, National Trust Shops and are suitable for Vegetarians and certified Kosher (RRP £1.99 for 80g net). Children also love milk chocolate Mini Christmas Puddings from Divine’s sister brand Dubble (RRP £1.99, 90g bags, suitable for vegetarians).
The newly packaged Divine Tropical Collection includes dark chocolate-coated Brazil nuts, mangos and apricots make an exotic and refined gift and just one more way to experience the Divine. Suitable for vegetarians and vegans and Kosher approved by London Beth Din. They are available from Liberty of London, Oxfam stores nationwide and independent stores at an RRP of £3.75.
Illustrations © by stephenwaterhouse.com 2009
Divine’s heavenly After Dinner Mints combine natural peppermint fondant and 70% dark chocolate. Available from Oxfam stores and Traidcraft at an RRP of £3.49.
The entire Christmas range can be found online at the Divine Chocolate Shop. Here you’ll find gift combinations that you won’t find anywhere else. Visit Products for a full list of the 10 flavours of 100g bars, gift & seasonal products and baking ingredients.
The entire Christmas range can be found online at The Divine Chocolate Shop. Here you’ll find gift combinations that you won’t find anywhere else. And from 1st – 10th December Divine is offering FREE DELIVERY on all orders!
Divine is the UK’s leading Fairtrade chocolate brand and is the choice for chocolate lovers who are looking for high quality products and ethical credentials they can really trust. Every Divine product is Fairtrade certified, grown by a 45,000 farmers in Ghana who belong to the Kuapa Kokoo co-operative. And because the co-operative owns 45% of the company, the farmers share in Divine profits as well as being instrumental in the running of their very own chocolate company. So you can rest assured that Divine truly is the chocolate that makes everybody feel good this Christmas.
Sample Divine’s entire Christmas range and chocolate bar range at the Spirit of Christmas Fair at Kensington Olympia in London. Running from 4-8 November, the show is held in association with House & Garden Magazine and attracts in excess of 33,000 visitors.
Please contact Rosanna Mayhew on 0207 378 6550 for images and more information.
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Editors’ notes
Divine has won critical acclaim which includes:
Charles Campion, Food Critic for the The Independent says: “…for a really good balance between price and performance look out for Divine’s Fairtrade 70% dark chocolate – very fruity, with a good texture and a long finish”.
Sara Jayne-Stanes, chocolate expert and founder member of the Academy of Chocolate says of Divine’s 70% bar, “a mouthful of intense, very smooth, delectable chocolate … Divine is in a league of its own”.
Illustrations on pack © by stephenwaterhouse.com 2009
Divine Chocolate Ltd is the only Fairtrade chocolate company that is also co-owned by cocoa farmers. Kuapa Kokoo, a co-operative of 45,000 cocoa farmers in Ghana, benefit not only from the Fairtrade premium on the sale of their beans, but also receive a 45% share of Divine’s distributable profits giving the farmers more economic stability, as well as the increased influence in the cocoa industry company-ownership brings.
For sales and stockist enquiries contact Alistair.
All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future
Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping’s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector and The Observer Best Ethical Business 2008.
The UK chocolate market alone is worth approximately £3.6 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.