11 November 2009
Top chefs love to cook with Divine, so much so that they’ll be using Divine for cook-offs at two of the biggest food shows this festive season: MasterChef LIVE at Kensington Olympia on 13, 14, 15 November, and at BBC Good Food Show in Birmingham’s NEC from 25-29 November.
Fans of BBCs MasterChef can test their nerves and culinary skills on stage at both MasterChef LIVE and the BBC Good Food Show by taking part in MasterChef’s iconic Invention Test! Contestants will be presented with a tray of ingredients and given 30 minutes to create a tempting dish to impress stars including Thomasina Miers, Nadia Sawalha and James Nathan – all in front of a live audience! And amongst the tray of ingredients for the Invention Test will be bars of Divine Chocolate - the proof of Divine’s superior taste will be in the pudding! The best three dishes will be put forward to be judged by MasterChef presenters John Torode and Gregg Wallace. Visit bbcgoodfoodshow.com for booking details.
Divine is also the chocolate of choice for the MasterChef Cook Offs at both shows. Previous winners of MasterChef including Andi Peters, Thomasina Miers, Nadia Sawalha, Liz McClarnon and newly crowned winner of MasterChef: The Professionals Steve Groves will compete head to head in live cook-offs. Top chefs including Michel Roux Jr, James Martin, and Valentine Warner will be hosting live demonstrations, again using Divine in their recipes. If any proof were required of Divine’s merits as a cooking ingredient then this is surely it!
As well as these new interactive events, shoppers can browse hundreds of specialist, independent and artisan producers, making this a one-stop shop for festive season gifts and treats. Find out more at MasterChefLive.com and bbcgoodfoodshow.com. Be sure to stop off at the Divine stand at Birmingham’s NEC from 25-29 November: Stand L204 in Hall 19. And purchase Divine chocolates from the Action Against Hunger stall at Kensington Olympia: E126.
Other top chefs love to cook with Divine. Two-Michelin starred chef Michael Caines says of Divine, “All their products use natural flavourings which are perfect for making great tasting recipes”.
Recreate Michael’s Chocolate Tart with Coffee Anglaise and Crème Chantilly which uses Divine’s critically acclaimed* dark chocolate by visiting Divine.
For more info on where to buy Divine and for more exclusive Divine recipes by Jean Christophe Novelli, Alan Coxon, Jun Tanaka, Mich Turner and more visit Divine.
Every stage in the creation of Divine chocolate is carried out with passion and devotion with the sole aim of creating an irresistible taste experience for chocolate lovers. Divine Chocolate is made from only the very best cocoa nurtured and handpicked by cocoa farmers in Ghana. The cocoa trees grow in the shade of the tropical rainforest, and the beans are slowly fermented and dried in the sun to produce the finest flavour. Divine combines the cocoa beans and butter with entirely natural ingredients to allow the full chocolate flavour to come through and has an exciting and alluring product range including a diverse range of 100g and countline bars, gifts and seasonal specialities. Brand new to the Divine flavour range are the 100g Dark Chocolate with Raspberries and the countline Butterscotch Milk Chocolate bars. All Divine’s bars are suitable for vegetarians and Kosher certified.
Choosing Divine is a delicious way of playing your part in a more equitable trading partnership. Divine is the only Fairtrade chocolate company which is 45% owned by the farmers. While fair trade ensures farmers receive a better deal for their cocoa and additional income to invest in their community, company ownership gives farmers a share of Divine’s profits and a stronger voice in the cocoa industry.
* Critical acclaim for Divine’s 70% dark chocolate includes:
• Charles Campion, Food Critic, The Independent: “…for a really good balance between price and performance look out for Divine’s Fairtrade 70% dark chocolate – very fruity, with a good texture and a long finish”.
• Chocolate expert and founder member of the Academy of Chocolate Sara Jayne-Stanes on Divine 70% Dark: “a mouthful of intense, very smooth, delectable chocolate … Divine is in a league of its own”.
Please contact Rosanna Mayhew on 0207 378 6550 for images and more information.
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Editors’ notes
• Divine has won critical acclaim which includes:
o Charles Campion, Food Critic for the The Independent says: “…for a really good balance between price and performance look out for Divine’s Fairtrade 70% dark chocolate – very fruity, with a good texture and a long finish”.
o Sara Jayne-Stanes, chocolate expert and founder member of the Academy of Chocolate says of Divine’s 70% bar, “a mouthful of intense, very smooth, delectable chocolate … Divine is in a league of its own”.
• Divine Chocolate Ltd is the only Fairtrade chocolate company that is also co-owned by cocoa farmers. Kuapa Kokoo, a co-operative of 45,000 cocoa farmers in Ghana, benefit not only from the Fairtrade premium on the sale of their beans, but also receive a 45% share of Divine’s distributable profits giving the farmers more economic stability, as well as the increased influence in the cocoa industry company-ownership brings
• Keep up to date with Divine online:
For Divine gifts
Follow the Divine blog
Follow Divine on Twitter
• For sales and stockist enquiries contact Alistair
• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future
• Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping’s Favourite Fairtrade Product 2008; Best Food Brand in the SHE magazine Ethical Awards 2007; and Best Buy in Ethical Consumer magazine 2009. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector and The Observer Best Ethical Business 2008. Divine has been voted a Cool Brand 2009-10.
• The UK chocolate market alone is worth approximately £3.6 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.