04 January 2010
Fall in love with Divine this Valentine’s Day. Farmer-owned Fairtrade company Divine Chocolate has two brand new additions to its Valentine’s range.
A gorgeous Strawberry & Raspberry Duo combining Divine’s bestselling flavours – a bar of creamy white chocolate with real strawberries, and a bar of rich 70% dark chocolate with real raspberries (RRP £3.99 from Waitrose), and a delicious Milk Chocolate Heart from Oxfam (RRP £4.99). These products join Divine’s packs of Valentine’s mini Milk Chocolate Hearts and mini Dark Chocolate Hearts, which are available from Waitrose both priced at £3.49. All are available from January 2010.
At the heart of all Divine’s delicious range is the quality cocoa, grown with pride by the farmers in Ghana who co-own the company. After growing in the shade of the rainforest canopy the cocoa beans are harvested and slowly fermented and dried in the sun to bring out the full flavour.
Divine’s Valentine’s Day Strawberry & Raspberry Duo contains two 100g bars of Divine. The White Chocolate with Strawberries bar combines silky smooth white chocolate and crunchy pieces of strawberry crisp. The Dark Chocolate with Raspberries bar is made with Divine’s acclaimed dark chocolate made with 70% cocoa solids. It is infused with the zesty flavour of raspberry pieces. These two flavours work perfectly together and come in a beautiful presentation box to make a fabulous gift for the one you love. The Strawberry & Raspberry Duo is available at Waitrose stores nationwide from January at a cost of £3.99 (200g). Also available from the online Divine Chocolate Shop. Free from artificial flavourings, colourings & preservatives, suitable for vegetarians and Kosher certified.
The Divine Valentine Milk Chocolate Heart is made with pure Divine milk chocolate. Presented in a see-through presentation box, the creamy milk chocolate is moulded into a hollow heart shape making it the ideal Valentine’s gift. Available from Oxfam stores nationwide from January at a cost of £4.99 (90g). Also available from the online Divine Chocolate Shop. Free from artificial flavourings, colourings & preservatives, suitable for vegetarians and Kosher certified.
These two new products join the bestselling Valentine’s mini hearts – a cathedral pack (125g) of Milk Chocolate Hearts wrapped in shiny gold foil, and a cathedral pack (125g) of Dark Chocolate Hearts wrapped in red foil. Both beautifully packaged for the one you love and available to purchase from Waitrose at £3.49, and online at the online Divine Chocolate Shop: divinechocolateshop.com. Free from artificial flavourings, colourings & preservatives, Kosher certified, suitable for vegetarians.
You can also buy exclusive Divine Valentine’s Day hampers at www.divinechocolateshop.com. The Divine Lovers Devotion hamper contains six flavours of Divine, milk and dark chocolate hearts, and two Divine mugs, all presented in a fairly traded wicker hamper.
Every stage in the creation of Divine chocolate is carried out with passion and devotion with the sole aim of creating an irresistible taste experience for chocolate lovers. The flavour and texture of Divine – whether it is the smooth, creamy milk chocolate, the rich, intense dark chocolate with 70% cocoa, or the silky vanilla white chocolate has been designed to bring out the very best from the quality cocoa sourced from Ghana in West Africa. Divine combines the cocoa beans and butter with entirely natural ingredients to allow the full chocolate flavour to come through. Visit divinechocolate.com/products for Divine’s full range of over 40 products.
Choosing Divine as your chocolate treat is a delicious way of playing your part in a more equitable trading partnership. Divine is the only Fairtrade chocolate company which is 45% owned by the farmers. While Fairtrade ensures farmers receive a better deal for their cocoa and additional income to invest in their community, company ownership gives farmers a share of Divine’s profits and a stronger voice in the cocoa industry.
Please contact Rosanna Mayhew on 0207 378 6550 for images and more information.
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Editors’ notes
• Divine has won critical acclaim which includes:
Charles Campion, Food Critic for the The Independent says: “…for a really good balance between price and performance look out for Divine’s Fairtrade 70% dark chocolate – very fruity, with a good texture and a long finish”.
Sara Jayne-Stanes, chocolate expert and founder member of the Academy of Chocolate says of Divine’s 70% bar, “a mouthful of intense, very smooth, delectable chocolate … Divine is in a league of its own”.
• Divine Chocolate Ltd is the only Fairtrade chocolate company that is also co-owned by cocoa farmers. Kuapa Kokoo, a co-operative of 45,000 cocoa farmers in Ghana, benefit not only from the Fairtrade premium on the sale of their beans, but also receive a 45% share of Divine’s distributable profits giving the farmers more economic stability, as well as the increased influence in the cocoa industry company-ownership brings.
• Keep up to date with Divine online:
Everything you need to know about Divine
For Divine gifts
Follow the Divine blog
Follow Divine on Twitter
• For sales and stockist enquiries contact Alistair
• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future
• Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping’s Favourite Fairtrade Product 2008; Best Food Brand in the SHE magazine Ethical Awards 2007; and Best Buy in Ethical Consumer magazine 2009. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector and The Observer Best Ethical Business 2008. Divine has been voted a Cool Brand 2009-10.
• The UK chocolate market alone is worth approximately £3.6 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.