This morning we were interviewed for a feature in the Greenbelt festival magazine. We got talking about the impact of the global 'credit crunch' both in Ghana and here in the UK. For Kuapa Kokoo one of the big issues is the impact on interest rates - paying huge interest rates is having a significant effect on our profitability - and for the farmers, fuel, transport and food costs are all increasing.
Here in UK it is also clear living costs are going up for everyone and people are cutting out non-essentials. We hope people still buy their favourite Divine chocolate - it is a little treat - but a very special one. It is the chocolate company we at Kuapa own, and if you buy it here, it is good news for farmers who are suffering rising costs too. And how can you resist! Mr Buah and myself like the Dark Divine best - because it's got more of our pa pa paa cocoa in than all the others!