Some were sad that a company with British heritage was ‘lost’ to the Americans. And it was sad that all that philanthropic heritage was brought out of the archive and dusted off to leverage the deal, to keep share prices rising (a brand message strangely at odds with drumming gorillas and dancing eyebrows). A large number of employees were saddened by potential job losses.
Investors were sad at the inability to get a higher selling price. It was sad to see wealthy people getting wealthier – having talked movingly about the need to ensure a better deal for very poor cocoa farmers. At the end of the day, it was sad that despite the heralded move of Cadbury’s Dairy Milk to Fairtrade – nothing really changed. It’s global business as usual – just as inequitable as it’s always been – with money-making and decision-making in the hands of the very few.
Share this:
