Good Cocoa Farmer
In the early 1990s, structural changes in the cocoa market in Ghana prompted Nana Frimpong Abebrese to begin creating a farmer co-owned company to help farmers sell their own cocoa. Nana was a visionary farmer representative and independent representative of COCOBOD (a Ghanaian government-controlled institution that fixes the buying price for cocoa in Ghana). With the support of Twin Trading, a Fairtrade company aiming to support cocoa farmers, Nana and a group of other farmers found ways to ensure the net gains of the company would belong to farmers, farmers could be paid in cash, and Fairtrade premiums could be invested in social programs. Kuapa Kokoo was born.
The cooperative was named by Hannah, Nana Frimpong Abebrese's wife; Kuapa Kokoo means 'good cocoa farmer' in the local language of Twi. The cooperative’s mission has the welfare of its farmers members at its heart and aims to empower them in their efforts to gain a dignified livelihood. Kuapa Kokoo initially started with a membership of 2,000 farmers from 22 villages, and was soon certified to sell Fairtrade cocoa, which would bring them a social premium they could invest in their farms and communities. Kuapa Kokoo's motto is ‘pa pa paa’ - which means 'the best of the best' in the local Twi language.
PA PA PAA, The Best of the Best
In 1998, the farmers of Kuapa Kokoo voted at their annual general meeting to set up a chocolate company of their own in the UK. The ambition was to take a stand against large multinational chocolate companies, as they believed they could earn more money from their cocoa by creating their own chocolate company.
Kuapa Kokoo's motto is ‘pa pa paa’ - which means 'the best of the best' in the local Twi language, and was an ethos that the new chocolate company embraced, with quality at the centre of their products.
With the help of Twin Trading, Kuapa Kokoo launched The Day Chocolate Company in the UK. It is named in memory of Richard Day, a key member of the team at Twin Trading which helped Kuapa Kokoo develop its organisation. The Day Chocolate Company received enthusiastic support from the Body Shop, Comic Relief, Christian Aid and the Department for International Development in the UK. Kuapa initially owns 33% of the shares of the company.
The Day Chocolate Company launched its first chocolate bar. The brand name Divine is created, and the first bar is “Divine Fairtrade Milk Chocolate”. Several months later, the bar was found on supermarket shelves across the UK.
A Historic Moment
In 2006, Divine Chocolate turned a profit for the first time. As a result, Sandy Balfour, the then chairman of Divine, was able to handover the first dividend cheque to Kuapa Kokoo at its Annual General Meeting in 2007. It was a great moment in chocolate history, and a big step towards achieving Divine’s mission.
A Divine Donation
One of the original Day Chocolate founders, the Body Shop, donated its shares in the company to the members of Kuapa Kokoo, after being bought by L’Oreal. This donation gave the farmers' cooperative an even bigger stake: 45% of the company.
Day Chocolate changed its name to Divine Chocolate Ltd to more closely align the company with the flagship brand.
American Expansion
In 2009, Divine Chocolate launched in the United States. This was made possible due to the backing of the newest partner, Oikocredit. The announcement was made by Kuapa Kokoo farmer Comfort Kumeah on Valentine’s Day at a White House briefing on Capitol Hill. It served as the perfect moment to introduce chocolate lovers in the United States to “heavenly chocolate with a heart”. Comfort commented, “what an extraordinary example for other cocoa farming women”.
Saying No to Palm Oil
Divine Chocolate launched the first caramel-filled chocolate bar with no palm oil in 2015 - and it was delicious too. It was the starting point of Divine’s decision to stop using palm oil in any other products - better for the forest, better for wildlife and better for you.
Better Business
In 2018, Divine was audited and certified as a B Corporation - joining the growing movement of thousands of companies worldwide who are signed up to use business as a force for good.
Divine Chocolate acquired Swedish Fairtrade company House of Fairtrade. House of Fairtrade sells a range of Fairtrade handicrafts supporting artisan producers across the world and had distributed Divine Chocolate in Sweden for the previous 15 years. The move enabled both companies to continue supporting Fairtrade producers and World Fairtrade Organization (WFTO) artisan members around the world.
Doing Dessert Differently
In 2024, Divine launched its Dessert Bar range - a fuss-free approach to after-dinner sweet treats inspired by the flavours of popular puddings, including Tiramisu, Cherry & Almond Bakewell and Lemon Cheesecake. The range goes on to win multiple awards including two Great Taste Awards.
Great chocolate doesn’t happen by chance.
Each Divine bar is a collaboration of hands, history and heart - crafted by a skilled community who pour passion and pride into every piece.