Divine Responds to First FSP Certified Product in UK
POSTED 23rd February 2015

Last year The Fairtrade Foundation celebrated two decades of achievement no-one could have envisaged when the first few Fairtrade certified products started going on sale in the UK in 1994. Throughout UK and around the world consumers are now aware of the farmers who produce their favourite foods, and in 2012 alone farmers received 80m Euros of Fairtrade Premium to invest in their families, farms and businesses. Awareness of the Mark is at 77% and total Fairtrade sales in UK are now close on £2bn – an extraordinary achievement in which Divine has been very proud to play its part. The introduction of the Fairtrade Sourcing Programme moves Fairtrade away from the aims and principles that first inspired all these millions of consumers to change their shopping habits.