Divine | Inside Divine

Divine Chocolate is driven by a social mission:

We bring people together using the amazing power of chocolate to delight and engage, creating dignified trading relations that empower both producers and consumers. By creating a supply chain that shares value more equitably, ours is an example of a viable model for how to secure the sustainable future of cocoa and cocoa farming.

Founded by Farmers

Divine is a company with an amazing story at its heart. In the early 1990s, a group of cocoa farmers in Ghana pooled its resources to set up a farmers' co-op which would trade its own cocoa and manage the selling process more efficiently than the government cocoa agents.
The co-op, called Kuapa Kokoo (meaning ‘good cocoa grower’ in the local language of Twi), has a mission to empower farmers in their efforts to gain a dignified livelihood. Established on Fairtrade principles, the co-op also aims to increase women's participation in its activities and to develop environmentally conscious cultivation of cocoa.
The farmers who set up Kuapa Kokoo were supported by a UK-based NGO called Twin Trading (now known as Twin). Twin Trading works with smallholder farmers around the world to help them organise themselves, improve the quality of their crop, and access the Fairtrade market.
In 1997, the co-op voted at its annual general meeting (AGM) to invest in a chocolate bar of its own. In 1998, Twin and Kuapa launched The Day Chocolate Company, named in memory of Richard Day, a key member of the team at Twin that had helped Kuapa Kokoo develop its organisation. The Day Company received enthusiastic support from The Body Shop, Christian Aid, Comic Relief, and The Department for International Development in the UK.

For more details on our story & history, visit this page.

Co-Owned by Farmers

Our vision at Divine Chocolate is for a world where chocolate is celebrated and cherished by everyone, including the farmers who grow the cocoa. We seek to change the way the global chocolate industry does business, and we are demonstrating that it’s possible.

In technical terms, Divine Chocolate Limited is a UK registered private company limited by shares. The majority shareholder (44%) is Kuapa Kokoo Farmers' Union, a co-operative of 85,000+ cocoa farmers in Ghana who grow the finest quality cocoa for our everyday and seasonal collections.

What's the impact of this model in the real world? By owning the largest share of Divine, smallholder farming families are not only sustainably remunerated as suppliers, they are also empowered to invest in their own families, farms and communities.


This innovative company structure has been recognised through a number of awards acclaiming its outstanding social enterprise status.

Our other shareholders are a range of organisations that are committed to fulfilling our social mission:

The Divine Board

Good company governance should serve the purpose of ensuring the company stays on mission and is transparent and accountable in all its operations. Divine has always used its mission to bring farmers higher up the value chain as its guiding principle, and the Board has fulfilled its responsibility to continually debate and ensure that every proposed development and business strategy will deliver the greatest impact.

We have major stakeholders on our Board, including two representatives from Kuapa Kokoo, and it is also our responsibility to identify and invite independent members to join who can bring a useful mix of experience and insight to planning our business future.

Sophi Tranchell

GROUP CEO, DIVINE CHOCOLATE LTD

David Upton

GROUP CFO, DIVINE CHOCOLATE LTD

Troy Pearley

EVP General Manager, Divine Chocolate USA

Fatima Ali

President, Kuapa Kokoo Farmers Union

David Croft

Independent

James Averdieck

Independent

Tor Gull

Oikocredit

Pauline Tiffen

Independent

June Archer

Independent

Will Tomlinson

Twin & Twin Trading

Farmers

Meet some of the farmers who carefully cultivate the ingredients that make Divine Chocolate so delicious:

Introducing Divine Chocolate in the USA

On New Year’s Day in 2007, The Day Company changed its name to Divine Chocolate Ltd to more closely align the company with the flagship brand, and the brand itself experienced a major redesign. We also welcomed a fantastic new partner – the developmental finance organisation Oikocredit that invested in Divine.

It was through Oikocredit’s backing that on Valentine’s Day in 2007, we announced the launch of Divine Chocolate Inc in the United States. The announcement was made by Kuapa Kokoo farmer Comfort Kumeah on that same day at a White House briefing on Capitol Hill.

Today, Divine Chocolate HQs are based near Tower Bridge, London and in the Eastern Market neighborhood of Washington, D.C.

Divine merges its UK and USA businesses

In 2015 Divine Chocolate merged its UK and USA businesses with Kuapa Kokoo owning 44% of the merged company. Divine Chocolate Ltd’s Managing Director Sophi Tranchell MBE took the role of CEO. Divine Chocolate Ltd (UK) acquired the 69% of Divine Chocolate Inc (USA) that was in other ownership, through a mutually agreed share swap, resulting in Divine Chocolate Ltd owning 100% of Divine Chocolate Inc., whilst bringing in some minority shareholdings to Divine UK.

The Divine Team

We’re an energetic and dynamic global team, and we thrive on collaborating with our supporters, partners, NGOs, fellow Fairtrade companies, and a variety of other like-minded brands. We are inspired by the cocoa farmers who own Divine, and we’re motivated by the tangible changes we see happening in their lives.

Troy Pearley

EVP GENERAL MANAGER

Molly Skelly

CFO

Liz Miller

SENIOR MARKETING MANAGER

Steve Barrella

DIRECTOR OF SALES

Aurora Haydostian

WEST COAST REGIONAL MANAGER

Callie Yow

COMMUNICATIONS & EXTERNAL RELATIONS COORDINATOR

Eric Vincent

SALES AND BUSINESS ANALYST

Qwante Brinkley

OPERATIONS MANAGER

Emily Vo

OPERATIONS ASSISTANT

Michelle Hyden

NATURAL SALES MANAGER

Morgan McKenna

TRADE MARKETING MANAGER - NORTH AMERICA

Sophi Tranchell

GROUP CEO

David Upton

GROUP CFO

Ruth Harding

OPERATIONS DIRECTOR

Chris Noel

SALES DIRECTOR

Elizabeth Sowula

HR MANAGER

Sophie Loveday-Davies

MARKETING DIRECTOR

Charlotte Taylor

NATIONAL ACCOUNT EXECUTIVE

Yasmine Gbormittah

OPERATIONS COORDINATOR

Rochelle Valentine-Field

RECEPTIONIST

Matt Amos

ACCOUNTS ASSISTANT

Natasha Procter

PA to GROUP CEO/OFFICE MANAGER

Becky Green

MARKETING EXECUTIVE

Steve Rudkin

NATIONAL ACCOUNT MANAGER

Monish Mehmi

NATIONAL ACCOUNT MANAGER

Polly Woodruff

PRODUCT DEVELOPMENT MANAGER

Paul Dennis

FINANCE MANAGER

Sophie Wagstaff

PRODUCT MANAGER

Annual Reports

Annual reports 2017 - 2018

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Annual Report 2016 - 2017

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Annual Report 2015 - 2016

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Annual Report 2014 - 2015

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“Divine’s growth over the last 20 years is testament to the fact that more equitable business models can have staying power and achieve scale, even in the most competitive and economically challenging of environments. As we continue to grow, we remain focused on empowering people, both farmers and citizens, to use their individual and collective power to shape the world in which they want to live.”

- Sophi Tranchell, Group CEO, Divine Chocolate

Driven by a social mission

Our aim is to create dignified trading relations that empower producers and chocolate lovers.

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