Being a ‘better business’ means you prioritise constant improvement to ensure you continuously exceed the expectations, demands and needs of society and the planet. B Corps are examples of ‘better businesses’, proven by their verified B Corp score and their commitment to placing stakeholders at the centre of their decisions.
At Divine, we’re extremely proud that we’re currently the highest rated food B Corp in the UK - meaning we do everything in our power to ensure we have a positive impact on the environment, farmers, communities and employees. Divine’s mission is to tackle inequality in the cocoa industry and provide farmers with a greater share of the wealth they are helping to create.
What it means to be a better employer
Being a good employer means more than just offering free chocolate - it means creating a culture where employees feel valued and invested in helping a business succeed.
At Divine, everyone’s given a voice. We have an elected staff committee who have initiated schemes such as summer working hours. These summer working hours meant that employees got the choice of working an extra hour a day Monday - Thursday, then getting to leave at 1pm on a Friday!
On top of this, we pay the London Living Wage. We don't just believe farmers should be paid fairly, we also believe staff should be paid fairly too.
We have an inclusive workplace at Divine, and we actually over-index on women in management positions. Although we recognise it’s good to have an equal balance of women to men in the organisation, we are proud that we champion the talented women who work for us.
What it means to be a better steward to customers
For us, being a better steward to our customers means giving customers the reassurance that we are a business that does things the right way, throughout our entire supply chain.
We are proud to have a traceable supply chain, and we work extremely hard to make sure business is done ethically and transparently. From the farmers who grow the cocoa, to the forest friendly farming techniques they employ, we know the cocoa that goes into our chocolate is sourced and grown responsibly.
We believe in doing business in an ethical, positive and proactive way - which is kinder to the planet and to the people we work with. All our products are BRC certified, Fairtrade and our dark chocolate products are vegan certified.
Our customers are very important to us, and we try to give them a voice too by creating an open dialogue. Every bit of feedback is taken onboard, and we try to involve them as much as we can.
What it mean to be a better steward of the planet
Caring for the planet is top of our agenda. All our products are palm oil free, soy free and GMO free.
We take pride in making sure our packaging is as environmentally friendly as possible. Our Easter range is an example of this; our Easter Egg boxes are made from cardboard and foil that can be fully recycled! We’ve put a lot of effort into making them as environmentally friendly as possible by cleverly engineering them into a snug triangular shape, increasing their sustainability because:
1.Three sides of cardboard means less than four!
2.It enabled Divine to remove the plastic inner that held the egg in place by using a cardboard structure instead.
The cardboard that Divine uses is made from FSC (Forest Stewardship Council) certified board, which means it is sourced from a company that is known for helping ensure our forests are alive for generations to come, thus the packaging is made with material from well managed forests and or recycled sources.
We also take farmer education very seriously. We have projects that teach the farmers who grow our cocoa how to farm sustainably, helping them work in harmony with the environment and to make sure the planet is protected.
What it mean to be a better guardian to communities
We are the only Fairtrade chocolate company to be owned by farmers. These farmers are part of the Kuapa Kokoo Co-operative in Ghana, and benefit not only from the Fairtrade premium on the sale of their beans, but also receive a share of Divine’s profits. This means that the farmers have more to invest in their families, farms and communities.
Our entire business model is focused around having a positive impact on communities & the people we work with. We are a social enterprise, we’re Fairtrade and we work closely with Kuapa Kokoo to make sure they are being treated fairly.
We are a business that does things the right way, throughout our entire supply chain. We do our best to be as transparent as possible and we do everything in our power to make sure we’re a ‘better business’ when it comes to our communities.
What it mean to be a better business?
Divine’s business model is unique. It was designed in such a way to give producers more influence over the industry, and to also make sure that everyone in the supply chain wins.
Producers have 40% representation on Divine’s board, which ensures they have a real voice and influence over how our business is run. This representation also gives them an influence over the wider cocoa industry, as it allows them to voice their opinions and raise potential producer concerns.
As well as having 40% producer board representation, Divine also has 40% women board representation. We feel it’s extremely important to have an inclusive and diverse board, because it allows for the group to better consider all concerns from different perspectives - which leads to better problem-solving.